Commerce Media Certification
Build a foundational understanding of Walmart Connect’s commerce media solutions and learn how to connect full-funnel media investments to measurable business outcomes across onsite, in-store and offsite channels.
All Activities
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Walmart Connect Canada Ad Certification in retail media
Foundational knowledge on Walmart Connect Canada’s retail media advertising solutions, including onsite, offsite, in-store and omni capabilities.
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Walmart Connect Canada Ad Certification in Sponsored Products
Training on Sponsored Products advertising from planning through optimization--including elements such as goal setting, ad placements, bids, budgets and reporting.
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Walmart Connect Canada Ad Certification in Walmart Onsite Display
Training on Walmart Onsite Display advertising that includes platform overview, media planning, campaign building, creative assets, and reporting capabilities and optimizations.
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Walmart Connect FY28 JBP Webinar for Tech Partners
In this webinar, Linette Springhorn and Jordan Ludwig from Walmart Connect’s Partner Network team will walk through the current state of Walmart and our customers, key launches from the past year, a look at what’s ahead and Joint Business Partnerships...
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Planning for holiday readiness
Get ready for the 2026 holiday season, from planning your budget and promotions to optimizing campaigns when traffic is at its peak. We’ll reveal proven holiday campaign tips to help you plan and make the most of the biggest shopping...
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API Launchpad Webinar
Walmart Connect is excited to present API launchpad, an API-focused webinar featuring new product and feature releases, an in-depth look at Sponsored Brands and Sponsored Videos, and roadmap updates. During this virtual session, we’ll dive into: New releases: Learn about...
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Sponsored Products Certification
In this certification, you’ll learn to use Sponsored Products to help customers discover and purchase your products across Walmart’s site and app.
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Store Ads Certification
This certification pairs two courses to build a complete, practical understanding of Walmart’s in-store advertising options.
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Onsite Display New Releases Webinar - Q3 FY'27
Join this free webinar for a comprehensive overview of all Q3 releases for Onsite Display in Walmart Connect Ad Center. You’ll learn what’s new, how the latest updates work, and how to use them to get more from your campaigns.
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Decoding analytics & metrics
Campaign data is only valuable if you know what it’s telling you and how it can help you reach your goals. Understanding the right metrics at the right time can help you make smarter decisions as your campaigns grow.We’ll show...
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Sponsored Brands Certification
In this certification, you’ll learn to use Sponsored Brands to help customers discover your products across Walmart’s site and app.
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Introduction to Sponsored Search solutions
In this course, you’ll learn to: - Explain what Sponsored Search is and why it matters for advertisers. - Describe how Sponsored Search helps you connect with Walmart customers. - Identify how Sponsored Search supports measurable outcomes and enhances the...
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Brand Shop and Shelf Certification
Learn how to build, customize, manage and measure Brand Shop and Shelf experiences in Shop Builder to help customers discover and engage with brands across Walmart’s site and app.
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Variant Bidding Expansion Launching 9/16
Variant Bidding Expansion will be available to all advertisers and in production through the Walmart Connect Sponsored Search API beginning September 16.To support advertisers and partners in using this capability, we’ll host a live Variant Bidding Expansion webinar on Tuesday,...
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Walmart Connect Onsite Display New Releases - September 2026
Thanks for joining us for the Walmart Connect Onsite Display New Releases webinar for September 2026. If we missed you, you can view a recording of the training and download a PDF of the presentation deck. This training was recorded...
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Holiday Insights FY27
As a valued partner, Walmart Connect invites you to participate in our upcoming webinar on Walmart’s Holiday Event. During the virtual session, we’ll review last year’s trends and highlight seasonal benchmarks to help you optimize your campaigns for the Holiday...
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The SSP partner playbook
This course helps technology partners confidently position, recommend and sell Walmart DSP on Walmart Connect's behalf. You'll learn how Walmart's first party, closed-loop data powers full-funnel measurement across upper, mid and lower funnel stages. The course also breaks down the...
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Onsite Display New Releases Webinar - Q2 FY'27
This webinar will provide a comprehensive overview of the latest releases for Onsite Display in the Walmart Connect Ad Center. You'll learn what's new, how the latest updates work, and how to use them to get more from your campaigns....
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Walmart Connect 2H FY27 Product Roadmap Updates
Walmart Connect unveils our 2H FY27 Product Roadmap, with advancements across our advertising products and platform, AI-powered capabilities, and full funnel solutions that scale for advertisers of every size. This webinar will walk you through the initiatives planned for the...
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CTV Brand Outcomes Certification
In this certification, you'll learn how Walmart Connect and VIZIO together form a differentiated Connected TV (CTV) solution for national brand advertisers. You'll build a foundation in CTV vocabulary, market forces, and how the medium is delivered, then see how...
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Walmart DSP Certification
The Walmart DSP Certification, created in collaboration with The Trade Desk, offers an in-depth overview of the value and benefits of Walmart DSP. You will learn media planning, how to set targeting strategies, and how to analyze measurement and reporting...
