All Activities
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Walmart Connect Ad Certification in Brand Shop and Shelf
Training on Brand Shop and Shelf that covers how to set up and manage Brand Shop and Shelf pages on the Shop Builder platform in Walmart Connect Ad Center.
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Walmart Onsite Display for Marketplace brand owners
Watch this Walmart Onsite Display webinar to learn how you can use Walmart Onsite Display to create personalized advertising campaigns on Walmart’s site and app that can help you connect with real customers during their shopping journey. This free webinar...
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Screen to sales: CTV through the Walmart DSP
This webinar provides details on how to best utilize CTV to empower Agencies to leverage the best of streaming TV to drive awareness among customers through Walmart DSP.
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Self-Serve for Sponsored Search Bootcamp - Driving impact. Empowering campaigns
In this session, Walmart Connect explored the Sponsored Search advertising products. We went in depth on campaign set-up, management, tactics, keywords and more to ensure you are getting the most out of your Sponsored Products, Sponsored Brands and Sponsored Video...
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Store Attribution for Sponsored Search
In this course, you'll discover how our Store Attribution metrics enables advertisers to measure the impact of their Sponsored Search campaigns on in-store sales, providing a more comprehensive view of their ROAS and helping them optimize their advertising strategies.
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Brand Shop and Shelf - Onsite Display - March 7, 2024
This webinar includes a dive deep into Brand Shop and Shelf, how it complements our current Walmart Connect portfolio, high level competitive insights, and more.
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All Campaigns page and out-of-budget functionality
This course will teach you about the functionalities and features (including out-of-budget) within the All Campaigns page which lets you access Sponsored Search advertisers, analyze, strategize and optimize multiple campaigns efficiently from a single page.
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All Keywords for campaign optimization
The All Keywords page found under Campaign Management in the left-side navigation lets you, our Sponsored Search advertisers, analyze, strategize and optimize multiple keywords efficiently from a single page.
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Sponsored Videos measurement capabilities
This course is applicable for the general availability (GA) phase of the Sponsored Videos launch and will take approximately 15 minutes to complete. There is a 10-question quiz at the end that you are required to pass to receive credit...
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Display Training for Client Agencies
Welcome to our comprehensive learning path for our display trainings. By following this learning path, our client agencies can develop the expertise they need to understand Walmart displays and how they enhance the shopping experience and drive business results. This...
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Lookalike targeting for Display campaigns
This course contains the steps that walk you through how to create a Lookalike audience. This course is intended for our external partners.
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Walmart Connect Ad Certification in retail media
Foundational knowledge on Walmart Connect’s retail media advertising solutions, including onsite, offsite, in-store and omni capabilities.
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Walmart Connect Ad Certification in Sponsored Brands
Training on Sponsored Brands advertising from planning through optimization--including elements such as product eligibility, targeting techniques, bids, budgets, images, ad groups and reporting options.
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JBP overview
Please join us as we provide an overview of the Ad Policy team. This will include an explanation of our team structure and functions, common policy pitfalls your advertisers can avoid and best practices for creating tickets with our team....
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Variant bidding
This course introduces variant bidding and how it enables advertisers to promote any item within their catalog for their Sponsored Products campaigns. This course is for an external learner.
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Custom audience demo DSP
This recording covers Custom Audience for DSP. This course is for an external learner.
