In this course, you will learn how to evaluate campaign performance across Sponsored Search, Display and DSP campaigns using key metrics and reporting tools. You will explore different types of reports, including Health reports, On-demand reports, Custom reports, and End-of-Campaign reporting, and understand when to use each to answer specific business questions. You will also review how to interpret insights from these reports to identify opportunities and improve campaign outcomes.
This course is designed for advertisers and partners who want a clear, step-by-step understanding of how to analyze performance, select the right report for their needs, and use data-driven insights to optimize campaigns and support better decision-making.